Facebook Advertising

How to Leverage Your Marketing Tactics with Facebook Advertising

You probably already know that when it comes to clout, popularity, and number of active users, Facebook remains undisputed.

That being said, it’s not surprising why many business owners are using it as their primary source of sales, traffic, and branding.

Nowadays, Facebook advertising is considered an integral part of most marketing tactics and with good reason.

Below are some of the ways marketing efforts can benefit from Facebook advertising:

You can use it to leverage existing traffic to your website.

With websites now acting as storefronts and transactions hubs, many businesses acknowledge it is something they should never be without.

If you already have one, chances are your current goal includes leveraging the current traffic you have.

To do this, consider putting social media icons (that are viewable and clickable) that will point directly to your Facebook page or your other social media account pages.

You can use it to get insights on the ideal day to post content.

One feature found in the Facebook Pages that many business owners and marketers use is Insights.

Accessing the Posts Insights gives you information on the average time when your fans are online.

That means you would be able to determine the best time to post your content where most of your fans can view it.

You can access the Posts Insights using the following steps:

  • Access your Facebook page.
  • Click on ‘See Insights’ above your page.
  • You can view the Insights overview from there.
  • Look for the Posts tab and click.
  • Hover your mouse on the exact day you want to schedule your post and you will be able to view the best hours your fans will be online.

Alternatively, you can also take advantage of helpful tools like Sprout Social and Hootsuite to gain access to beneficial metrics and data, alongside information on the types of post you should use for your social media copies.

You can use it to schedule and create your status updates.

With a number of users that has remained unsurpassed, it would be safe to assume a certain percentage of the social media giant’s user base could be your potential customers.

With that in mind, it would be a good idea to remain relevant by posting content on a consistent basis.

Prior to creating your updates, consider it ideal to take the following key posting statistics into account:

  • Question posts are likely to get more comments.
  • Using emoticons can increase comments and posting rate by as much as 33 percent. Using emoticons can also increase the chances of the post being liked by as high as 57 percent.

You can take advantage of its advertising reach.

If you are a start-up or a small business, consider investing in Facebook ads a prudent idea.

For starters, they are not as expensive as you think but it will give you significant results in terms of business growth and conversions.

However, consistent experiments and testing is recommended if you want to maximize the results you are looking for.

Depending on what your goals are, Facebook ads can help you achieve them. For instance:

  • Facebook Page Likes – ads that will help build your audience on the site.
  • Facebook Page Engagement – ads that will boost your comments, shares, video plays, photo views, and likes.
  • App Installs – ads that will encourage people to install your app.
  • Website Conversions – ads that will encourage people to perform specific actions. You will be needing a tracking pixel to gauge how you are performing.
  • Event Responses – ads that will promote your event.
  • Offer Claims – ads that will promote the offers you have created.
  • Clicks to Website – ads that will encourage people to visit your website.